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Data Governance

Measurement with Consent

Last updated: March 17, 2026

Why we use cookies at Silk Web Analytics

As a consultancy specialized in web analytics, we believe in technical honesty. Cookies are small text files stored on your device that help us understand how people interact with our digital presence.

This policy outlines which cookies we deploy, their specific functions, and how you can exercise control over your data. We do not use cookies to identify individuals; our focus is on aggregate patterns that allow us to improve our service delivery across Malaysia.

Technical infrastructure representing secure data handling

Cookie Classification

We categorize cookies based on their necessity and the value they provide to your browsing experience.

Essential & Functional

These are required for the site to function. They handle security, accessibility, and basic navigation. Without these, the site would not load correctly. For example, they remember your consent preferences so we don't ask you every time you change pages.

Always Active

Analytics & Performance

This is where our core expertise lies. We use these to measure which pages are popular and where visitors might be getting lost. This data is anonymized and aggregated. It helps us justify content updates and technical performance optimizations.

Opt-in Only

Strategic Messaging

Occasionally, we use cookies to track the effectiveness of our outreach campaigns on external platforms. This ensures that if you see an ad for Silk Web Analytics elsewhere, it is relevant to your previous professional interests on our site.

Opt-in Only

Duration and Storage

  • Session Cookies: Temporarily stored during your browser session and deleted when you close the browser.
  • Persistent Cookies: Remain on your device for a fixed period (usually between 30 days and 2 years) or until manually deleted. These are used to remember you on subsequent visits.

Third-Party Partners

In some instances, we utilize tools from established partners like Google Analytics or LinkedIn Insight Tag. While we configure these tools to respect your privacy settings, these partners may set their own cookies to facilitate their measurement services. We regularly audit these integrations to ensure they adhere to our high standards for data ethics and regional compliance.

Managing Browser Settings

Most modern browsers allow you to block or delete cookies through their settings menu. Please note that disabling all cookies may impact the visual layout or functionality of parts of our website. For detailed instructions, we recommend visiting the help pages of your specific browser (Chrome, Safari, Firefox, or Edge).

Policy Evolution

The digital measurement landscape is constantly shifting. We update this policy to reflect changes in our internal web analytics practices or Malaysian data regulations. We encourage you to review this page periodically to stay informed about how we protect your digital footprint.

Complete Governance

View our other legal frameworks for a total understanding of our operations.

Privacy Policy Terms of Service Contact DPO

Silk Web Analytics

Strategic Measurement. Professional Implementation.

Direct Outreach

info@silkwebanalytics.digital

+60 3 1000 0057

HQ Location

KL 57

Kuala Lumpur, Malaysia